Our 700-plus members include theatre owners and operators, producers, presenters, and general managers in North American cities, as well as suppliers of goods . SeatPlan surveyed 1,957 regular theatregoers to get a better understanding of how their relationship with theatre has changed, what performances post-lockdown could be like and if it seems feasible that theatres can survive through alternative means. Read what they do here. UK Theatre Members can access further guidance in our Members Resources page - please login to access the page.. enquiries@soltukt.co.uk +44 (0)20 7557 6700 . Directly accessible data for 170 industries from 50 countries These cookies track visitors across websites and collect information to provide customized ads. 38% of U.S. adults currently feel OK checking out a theater performance, down 10 percentage points from a July 4 high of 48%. With thanks to our supporters. Cassie Chadderton, head of UK Theatre, said: This exciting new partnership between UK Theatre and the Audience Agency will enable us to report with increased accuracy on the contribution of theatre and the performing arts to the UKs creative industries. An estimated 40% of English households attend the theatre, but just 15% see two or more shows a year, the Audience Agency said. Purpose - The purpose of this paper is to attempt to provide a detailed profile of the jazz festival audience in terms of age, gender, degree qualifications, home ownership levels, newspaper. The analysis is based on extensive survey data gleaned from audience questionnaires distributed throughout the 2018-2019 Broadway season in New York City highlighting both audience demographics and their ticket purchasing habits. Find your information in our database containing over 20,000 reports, Find a brief overview of all Outlooks here, Tools and Tutorials explained in our Media Centre. Please do not hesitate to contact me. Methodology . Research Edition Intelligent market research surveys that uncover actionable insights. Find out more. UK Theatre has teamed up with The Audience Agency to provide a new sales reporting service through Audience Finder, a database of ticketed cultural engagement. You can also geographically segment audiences into rural, urban, suburban, and edge communities (the office parks that have sprung up on the outskirts of many urban communities). Take the SOLT Member demographic audit Take the UK Theatre Member demographic audit UK Theatre members will join the Audience Finder community with more than 800 arts organisations currently contributing to the overall picture. As important as it is to understand demographic differences in Theatre . view how does theatre engage its audience differently than television or film.docx from communicat misc at los angeles pierce college. So, if you're trying to increase brand awareness in this age group, Twitter is a great fit. The following are examples of age demographics. Which audiences are most likely to attend (percentage of the age group indicating they attend theatre)? But suffice it to say, you can take some generalities about your audience based on their age. and Seatwave, Young Vic Theatre to revive Zinnie Harris Further than the Furthest Thing, Steinbeck's Of Mice and Men leads new Birmingham Rep season, Mamma Mia! Movie polling service PostTrak surveyed 1.25 million consumers for 1,002 films and found that 25% of tickets . Since theatres in London and across the UK closed on the 16th March 2020, the future of the industry has been incredibly uncertain. Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website. You also have the option to opt-out of these cookies. which these audiences reflect the contemporary demographics of the country. It is for theatre professionals who are in need of urgent and critical financial support due to the devastating impact of Covid-19 on the theatre sector. Find out more about This cookie is used for the website live chat box to function properly. All the latest entertainment ticketing ecosystem news from around the globe and up-to-the-minute media coverage from all the leading voices in the ticketing business industry, all in one place curated and edited by TheTicketingBusiness team at Xperiology. We encourage all SOLT and UK Theatre Members to take the audits, so we can get a full and accurate picture of our memberships. Millennials are most comfortable . The appetite for theatre among young people is striking. This article describes the different forms a theatre can take and the history of those forms. A Segmentation of Welsh Regional Rugby Supporters Alison Kidd and Peter Williams The Prospectory February 2004 We suggest that there are 4 types of supporter at Welsh Regional matches and their proportions vary from match to match:- Hard Core Supporters Habitual Supporters Big Match Traditionalists Occasional Theatre Goers. The National Theatre Data Studio conduct audience research in order to robustly understand audience motivations, audience preferences and the effects of cultural activities. After BBC, the most successful TV channels in 2019 were ITV and Channel 4, and . and over 1Mio. Our study looked at results from more than 45,000 tickets across 6,500 . In the UK, to promote . Respondent's postcodes are profiled using Audience Spectrum once you reach the 380 target. The figures reveal a combined audience of over 34m and ticket revenue of nearly 1.28bn, from a total of 62,945 performances over the course of the year. When possible, research that we can share with the public will be published on this page. All rights reserved. The average age of the Broadway theatregoer was 40.6 years old, the lowest since 2000. In 2020, women outnumbered men in the UK by approximately 789 thousand,. According to our study, the number of audience members with a disability has increased to 7% from 5% three years ago. These cookies will be stored in your browser only with your consent. Worldwide, 38.5% of Twitter users are 25-34, making it the largest age group using the app. theatre design, the art and technique of designing and building a spacea theatreintended primarily for the performance of drama and its allied arts by live performers who are physically present in front of a live audience. The data added that theatre came lowest on the list of cultural. To continue reading this article you must be logged in. facts. By Michael Paulson. This study gives an account of audience research undertaken between 1981 and 1986 at a sample of London theatres, and covering a wide range of productions, with the aim of establishing a profile of the West End theatre audience. Survey software Leading survey software to help you turn data into decisions. 2018 UK Theatre Sales Data Analysis Overall the audience numbers reported in 2018 by UK Theatre members Income rose by 39.3 million (8.4%). your browser cookie settings, A minimum of 20% of bookers to be under 35 each year. Each year brings fluctuations to the make-up of audiences due to a variety of reasons such as content, weather, the economy, and changing competition for leisure . Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category . West End theatres under threat? Audience Finder is growing! Although the term "community theatre" has disparate meanings the term can be applied generally to theatreswhether professional or notthat draw from their communities. The musical theatre magazine is for people in the industry as some articles are like "training your voice", etc. Photo: Alex Brenner, The former Caf de Paris is to reopen as cabaret venue Lo London, which will be the first permanent London venue for entertainment brand Pacha Group. Older audiences tend to predominate but teenage audiences (14-20 years) rarely attend. We believe that theatre is for everyone, and so we aim to share our work as widely as possible, attract diverse audiences, and to keep a significant portion of our tickets at an accessible price. Published November, 2019. . As for regional theaters, figures on audience ages are hard to find. By clicking Accept, you consent to the use of ALL the cookies. This is the first time the data has been jointly released for the West End and rest of the UK, revealing the resilience of the UK's theatre industry. Or, even better, subscribe for unlimited access and help support independent journalism from as little as 4.99. but there's nothing about drama school below university or am- dram for youth groups so nothing that would appeal to anyone under 18. As part of our 2018-2023 business plan, weve set several aims to help us to continue to widen our audience on the South Bank, as part of a wider audience development plan to help us reach new audiences right across the UK through touring, participation activity and broadcast. Approximately of a typical cinema audience are frequent cinemagoers, who go to the movies on average at least once every 4 weeks. Workforce Powerful insights to help you create the best employee experience. 3. Theatre Communications Group, a service organization that surveys its member theaters on many aspects of the field and annually . Photo: Alex Brenner, The former Caf de Paris is to reopen as cabaret venue Lo London, which will be the first permanent London venue for entertainment brand Pacha Group. Here is the latest news from UK Theatre. To maintain the proportion of first time bookers at 30% or above Global majority refers to people who are Black, African, Asian, Brown, dual-heritage, indigenous to the global south, and/or, have been racialised as 'ethnic minorities'. These cookies ensure basic functionalities and security features of the website, anonymously. 50 pages, illustrated with color charts and graphs. The average age has stayed in the 40-45 range for two decades. We use cookies so we can provide you with the best online experience. All important statistics are prepared by our experts available for direct download as PPT & PDF! Register or login to unlock 3 free articles every month. Yet moviegoers aged 18 to 24 are the biggest age group buying movie tickets. Invest in The Stage today with a subscription starting at just 4.99, Copyright The Stage Media Company Limited 2021. We have a suite of tools and services to help you manage and understand your data. The new service will auto-collect UK Theatre members sales data from over 200 auditoria across the UK through Audience Finder, generating more accurate reporting of theatre and the performing arts sales across the UK. Quick Analysis with our professional Research Service: Toplists & Rankings: Best Employers Portal. The findings of the survey include: 92% of respondents rated their overall enjoyment of their theatre visit positively (61% 'Very Good' 31% 'Fairly Good'), 80% said the same about the value for money of theatre tickets (48% 'Very Good' and 32% 'Fairly Good'). At the end of the year, you can request an excel file of the raw response data for free. This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. NT Online Shop - buy great gifts and help the National Theatre, American Associates of the National Theatre, Click here to request a link to set a new password, Donation and Sponsorship acceptance statement, changing Click on the banner to find out more. Test your hypothesis with real people. The Society of London Theatre (SOLT) has released 2019 ticket sales data for its member venues, which include all of the commercial West End and London's major subsidised theatres. Moreover, we look forward to working together to harness the power of data in improving reach, resilience and relevance across the arts and culture sector.. But some alarming figures were bandied about. About 62 percent of the Philharmonic's audience was 55 and older. This dissertation seeks to analyse the dominant (and changing) trends in theatrical productions (and other shows commissioned within theatres) over a 30 year period. The report is an analysis of . These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. TV statistics UK reveal that people from nearly 26.8 million households own a TV, as opposed to 1.35 million UK households without television. Using past programmes as well as contemporary critics reports of the shows, it seeks to demonstrate the cyclical nature of . The Broadway League's annual demographics report, The Demographics of the Broadway Audience 2016 2017, compares current Broadway habits in . The top 20 longest-running productions in West End history . They are usually young and affluent, with high disposable incomes. YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages. Of those who do see movies, only 12% go 12 or more times each year, 53% see up to 11 movies and 11% go infrequently, about one movie each year. Our annual publication The Box Office Data Report provides detailed information on attendances and audience trends for the previous year, including seasonal variations. Analytical cookies are used to understand how visitors interact with the website. In an encouraging sign for a booming but ever-fretful industry, the Broadway League . To maintain the proportion of first time bookers at 30% or above, 11% of our audience were from the global majority, 30% of bookers were buying tickets for the first time. Young population (0-34) in the UK in 2019, Middle-aged population (35-60) in the UK in 2019, Number of people aged over 60 in the UK in 2019, Where You Were Most Likely To Be Lonely in the Pandemic. Community TheatreCommunity theatre represents the majority of theatres in the United States, including community playhouses and university and college programs. The primary audience is predominantly females aged 18-30. Other suggested reasons for the decline in theatre audience attendance were the competition between the large number of not-for-profit theatres in today's society (425 in 1997); sports; and the mass entertainments of movies, television, videotapes, digital technology, and the Internet (Eyre, 2000, McCarthy, 2001). This cookie is set by GDPR Cookie Consent plugin. 1. how does theatre engage its audience differently The Magic of Ordinary Things. We also use third-party cookies that help us analyze and understand how you use this website. Prior to this research, audience surveys in the U.K. had take place primarily outside London, or had been limited to one or two theatres. To increase audiences from the global majorityin our theatres to 10% by April 2023. Who we are. YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. The new service will auto-collect UK Theatre members' sales data from over 200 auditoria across the UK through Audience Finder, generating more accurate reporting of theatre and the . What is demographic segmentation? In age terms, 87% of 16- to 19-year-olds said they were likely to see something at a theatre, compared with 66% of 45- to 54-year-olds . Most audiences at the cinema screening were experienced theatre-goers, but a small but significant number (almost 10 per cent) had not been to any theatre in the previous year. Anne Torregianni, The Audience Agencys chief executive, said: We are delighted to be able to provide the ease and efficiency of data collection and analysis to UK Theatre members that will help them to focus their energies more than ever on their audiences. Information supplied to Society of London Theatre in July 2022. We use cookies so we can provide you with the best online experience. The Fund has been made possible from a generous donation from Netflix. Are you interested in testing our corporate solutions? Between 2019 and 2020, however, the UK population grew by just 0.43 percent, which was the slowest rate since 2002. Get in touch with us. Demographic segmentation is a precise form of audience identification based on data points like age, gender, marital status, family size, income, education, race, occupation, nationality, and/or religion. Sixty-six percent of the audiences were female. The history of community theatre offers a unique perspective . This is an essential cookie for the website live chat box to function properly. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. 31% of the audience share made BBC the leading broadcaster in the UK. Theatre 2016 conference in May. Learn the benefits. With a huge focus on gaining a young audience and then a further focus on the senior citizen audience, some theatres seem to think those forty years between 'youth' and 'senior' are barren - not worth engaging with. changing Launched in 2013, TheTicketingBusinessNews is owned and delivered by Xperiology the UK-based events, publishing and marketing agency dedicated to sports, arts and entertainment. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. In March 2016, the age breakdown of Americans was: 0-18 25%; 19-25 10%; 26-34 12%; 35-54 26%; 55-64 13%; and 65+ 15%. your browser cookie settings. We are happy to help. Jon Morgan, director of the Theatres Trust, noted that while only 11% of employees across all industries were still making use of the government's furlough scheme in September, 51% of those were. Learn from our industrys leaders, discover whats happening, re-connect with friends and make new connections at, https://www.theticketingbusiness.com/2019/03/11/uk-theatre-harness-data-audience-agency/, All TheTicketingBusiness News, Events and Job Opportunities, straight to your inbox. UK Theatre has teamed up with The Audience Agency to provide a new sales reporting service through Audience Finder, a database of ticketed cultural engagement. 584 Get Email Contact. Invest in The Stage today with a subscription starting at just 4.99, Copyright The Stage Media Company Limited 2021. This website uses cookies to improve your experience while you navigate through the website. The cookie is used to store the user consent for the cookies in the category "Analytics". SOLT and UK Theatre Open Demographic Audits for 2022 Theatre Artists Fund awarded additional Arts Council funds to support theatre workers affected by Tier 3 restrictions New Tiered restrictions in England from 3 December SEE IT SAFELY campaign launches as audiences start to return to live theatre The average age of a theatergoer was 40.6 years young, and the average household income was a whopping $222,120. But as long as the top-down structures at management and board level . This cookie is set by GDPR Cookie Consent plugin. (By contrast, the average age of the Broadway audience has hovered between 40 and 45 for the past two decades.) The population of the United Kingdom was estimated at over 67.0 million in 2020. In the following 4 chapters, you will quickly find the 34 most important statistics relating to "Demographics of the UK". September 13, 2021 at 12:01 am ET. 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